What the Hell is Don Lemon doing? We sort of get it, he's being all coy and cutesy leaving free copies of his new book in various places throughout New York City but ... why? Does he really think this will get people to buy them? Did someone in marketing tell him this was a good idea?

Watch:

Dude. Don't do that.

Seriously. And what's with the ridiculous music? Guys, does this make you want to buy his book? Do you think this will make anyone want to buy his book?

C'mon, there's enough litter on the streets in NYC as it is.

On that note, enter Libs of TikTok:

HAAAAAA!

See?

Sure looks that way.

Ooooh, what's that all about?

What a giver!

snort

Sensing a theme here.

And not a good one at that.

Heh.

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