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Twitchy
twitchy.com
9 May 2024
Amy Curtis


NextImg:Crushing Symbols of Human Creativity: Tim Cook TROUNCED for Depressing iPad Commercial

This commercial is all sorts of cringe. Apple CEO Tim Cook -- attempting to promote the newest iPad -- posted a commercial that is getting a lot of backlash for what it portrays.

WATCH and judge for yourself:

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Did you get it?

Crushing years of human progress, creativity, and achievements.

We doubt we've seen a more offensive or on-the-nose metaphor.

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It's not just you. We feel the same way, and so do many other X users.

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Kinda feel that way, too.

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Both works.

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It really is. And there have been bad commericals out there.

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Congrats indeed, Apple.

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We wrote about that ad, too.

Doing a bang up job there, Tim.

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All of this.

It's so disrespectful.

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This writer loves her MacBook.

But she also loves her record player, and video game consoles, and all the things Apple crushed in this video.

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Who greenlit this ad? Seriously.

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Yes he did.

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It made our soul hurt.

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That's all it is.

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The backlash is pretty darned universal.

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They've united us in hatred for this ad.

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It's completely intentional, we think. This went through a lot of production before it was posted by Cook.

They're dense, but not that dense.

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Nailed it.