Yesterday the CEO of Anheuser-Busch released a statement that pretty much amounted to a lot of words that didn’t really say anything at all:

As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew.

We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.

We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.

My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.

I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.

Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.

Brendan Whitworth

CEO, Anheuser-Busch

Around the time that statement was released, the Bud Light Twitter account, after about two weeks of silence, tweeted this desperate attempt to return to normal:

That tweet was worth revisiting because it’s still getting a ton of attention, and not much of it for the reasons the company will like.

Yeah, it’s pretty brutal.

The ratio on this one is indeed impressive:

They probably would have been better off saying nothing.

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