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Twitchy
twitchy.com
3 Jun 2024
Brett T.


NextImg:BMW Explains Why It's Not Using Its Rainbow Logo in the Middle East for Pride Month

Happy Pride Month, everybody. The celebration got off to a quiet start due to Donald Trump's conviction taking over the news cycle, but that doesn't mean corporations weren't ready to go on June 1 with their updated rainbow logos. As Libs of TikTok points out, this certainly isn't new, but somehow the logos don't change in the Middle East.

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Yep, every single year. Someone asked BMW why they weren't using their pride logo for BMW Middle East, and BMW answered.

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This ought to be good.

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Ah, country-specific cultural aspects. Such as?

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What about the millions of Americans who don't observe Pride Month? Could you have taken that into consideration and left your logo alone?