It’s a tale of two companies. One went woke, began to go broke, and now embraces the macho bloke. The other, slow on the uptake, just stepped on the woke rake and now has a real headache.
The latter is British auto manufacturer Jaguar, whose most recent commercial looks like the bar scene in Star Wars. The company attempting to mend fences is Bud Light, which, after a series of failures trying to repair its image, has made a very effective un-woke ad. Whether it can put the politically correct toothpaste back in the tube, however, is a different matter.
The Jaguar ad in question, which features MUSS (Made-up Sexual Status, aka “transgender”) characters, is being roundly mocked online. Here it is in all its colorful glory:
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