Dozens of Israelis have been arrested in recent months on suspicion of spying for Iran, prompting the Israeli government to launch a PR campaign designed to dissuade collusion.

Titled “Easy Money, Heavy Price,” the campaign, announced on Wednesday, will include ads on radio, websites and social media meant to convince Israelis that spying for the country’s sworn enemy is not worth the costs.

“For NIS 5,000, is it worth ruining your family?” asks one of the video campaigns. “Providing information to the enemy is a serious security crime whose punishment is up to life in prison,” the ad continues, encouraging anyone receiving such a request to report it to the Israel Police.

The campaign launches weeks after Israel waged an aggressive military campaign against Iran’s nuclear sites and was battered by hundreds of Iranian missiles before reaching a ceasefire agreement after 12 days.

It also follows a string of recent news of Israelis who have been arrested for conducting espionage activities on Iran’s behalf. The activities have included photographing military and sensitive sites, moving purported weapons within the country and laying the groundwork for assassination plots, according to authorities.

At least one man who was arrested had physically traveled to Iran to meet with his handlers, who wanted him to assassinate to advance an assassination plot of Prime Minister Benjamin Netanyahu, the defense minister, or the head of the Shin Bet.

The plots have largely preyed on economically vulnerable Israelis with relatively weak social ties. In one high-profile case, police arrested two men in Tiberias in June, who were each promised $60,000 to assassinate a “senior figure.”

Some watchdogs say the country’s political divisions may also be undercutting pressure not to commit treason against Israel.

The PR campaign comes from Israel’s National Public Diplomacy Directorate along with the Shin Bet, Israel’s internal security service. It aims to “raise awareness of the phenomenon of Israeli citizens cooperating with Iran, carrying out security missions for Iran inside Israel, and thus colluding with the enemy during war,” according to a release from the Israeli government’s press office on Wednesday.

The Shin Bet said the phenomenon appeared to be driven “most often out of greed for money.”

Over the past year, Shin Bet and the Israeli police have uncovered more than 25 instances of Israelis being recruited by Iran to carry out various missions, and more than 35 Israelis have been indicted on severe charges, according to the government press office. Officials have said elsewhere that they believe that potentially hundreds of Israelis have been working on behalf of Iran, in an effort that Tehran has accelerated within the past couple of years.