



Palestinian-American supermodel Bella Hadid has retained lawyers after Adidas dropped her from a campaign to advertise retro sneakers from the 1972 Munich Olympics, where a Palestinian terror group killed 11 Israeli athletes, celebrity news site TMZ reported.
Unnamed sources told TMZ Saturday that Hadid is looking to take action for what the site called Adidas’s “lack of public accountability.”
The website said that Hadid is still under contract with Adidas, and that she is upset that the shoemaker would run a campaign so likely to be associated with the violence at the 1972 Games.
“Sounds like Bella’s telling people in her orbit she didn’t know what she was getting herself into when she signed on… and, she’s holding Adidas responsible for that,” TMZ said.
The German sportswear giant recently relaunched the SL72, a shoe first showcased by athletes at the 1972 Olympics, as part of a series reviving old classic sneakers, and recruited Hadid as a model for the footwear.
Various Jewish and pro-Israel leaders and institutions said Hadid, who has been harshly critical of Israel in her activism on behalf of Palestinians, was an inappropriate choice to represent a sneaker associated with those Games.
Eleven Israeli athletes and a German police officer were killed at the 1972 Munich Games after terrorists from the Palestinian Black September group broke into the Olympic village and took hostages.
Hadid has taken part in several pro-Palestinian demonstrations amid the ongoing war between Israel and the Hamas terror group.
That war began on October 7 of last year, when thousands of terrorists invaded southern Israel from the Gaza Strip, killing some 1,200 people and taking 251 hostages. Israel responded with an offensive in the Gaza Strip to destroy Hamas, return the hostages, and prevent Gaza from posing a security threat to Israel.
Hadid, whose father was born in Nazareth, has described Israel’s offensive as a “genocide,” and occasionally shared misinformation about the Israel-Hamas war.
She has also received criticism for sharing social media posts downplaying the experiences of the Israelis held hostage in Gaza.
JTA contributed to this report.