Wimbledon has launched its first range of “smart casual” clothes for spectators as it revealed many visitors are unsure what to wear to the Championships.

The All England Lawn Tennis Club said that the new “semi-formal” range, designed just yards from Centre Court, would allow all guests to wear something “from Wimbledon to Wimbledon” and “stylish options to wear, to watch, as well as play, tennis”.

The range for men and women includes cotton chino trousers and shorts, Oxford shirts, knitwear and striped dresses, with prices starting at £40 and going all the way up to £250.

The club has also commissioned “Varsity-style pieces” which it said reflects “the preppy, collegiate style which has infiltrated wardrobes across the globe in the last year”.