Twitter’s new boss Linda Yaccarino has pledged the site will become “the world’s most accurate real-time information source” in a bid to restore advertisers’ confidence in the social media platform. 

Elon Musk’s decision to hire Ms Yaccarino, a former advertising executive, has been seen as an effort to encourage companies to spend their advertising dollars on the website. 

In a memo sent to staff on Tuesday, she promised that “Twitter 2.0” would represent a “complete reinvention” with a focus on free speech and the capacity to “create new partnerships”. 

“That’s not an empty promise,” Ms Yaccarino added, saying her mission is to “drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us”.