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Sep 26, 2025  |  
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Connor Stringer


Trump’s granddaughter joins family moneymaking machine with new clothing line

A conservative poster girl could find no better runway for her new clothing line than the grounds of the White House.

And that’s exactly what Kai Trump, the president’s granddaughter, did this week, modelling her sweatshirt range on the lawn of America’s most famous address for an Instagram photoshoot.

“This collection is something I’ve dreamed about for a long time, and I’m so grateful it’s finally here. Launching this line has been such an exciting project,” the 18-year-old said of her new venture.

“From the quality of the fabric to the details in the designs, I wanted to create a piece that isn’t just merch but a staple you can wear anywhere.”

The sweatshirts, which are available in three colours and feature Kai’s name or initials, are being sold on her website for $130 (£95).