This article is part three in a series by chief reporter Robert Mendick and photographer Julian Simmonds, who are on a road trip across Donald Trump’s America ahead of his inauguration.

The billboard outside the Trump store in Branson, Missouri, a tourist town deep in the Ozark Mountains, couldn’t be clearer. “Eat less kittens” it says, in a reference to the unfounded claims made by Donald Trump that Haitian migrants were eating cats and dogs.

In the forecourt there are a couple of blow-up Trumps (one is a little deflated), a Donald Trump dummy sitting in a golf cart and another at the shop’s entrance greeting customers on their way in. The fake Trumps are dressed beautifully in trademark blue suits with too long red ties. The Trump store knows its Donald. And it knows, ahead of Monday’s inauguration, that the next president is business stardust.

In the smallish town of Branson, population 13,000, there are four Trump stores, catering to a Trump fanatic’s every need. It’s just a shame that last week – when the Telegraph visited the biggest of the stores as part of an 1,800-mile journey through Trump’s America to Washington DC – the $1,400 Trump-embossed flame throwers had sold out.