Sydney Sweeney has been criticised over a “sexualised” jeans advert raising awareness about domestic violence.

The White Lotus star has faced a backlash for her American Eagle Jeans advert, which pays tribute to her “great genes” while the camera zooms in on her breasts and bottom.

Critics have also suggested it inappropriately pays homage to a controversial advertising campaign by 15-year-old Brooke Shields from the 1980s.

However, others have praised it for taking on “woke advertising”.

Earlier this year, Jaguar-Land Rover was criticised following a controversial brand relaunch that drew criticism for being too “woke”.

The marque ditched its iconic big cat logo and opted for a pink hue, in a move that some customers said made them feel alienated.

And in 2023, Bud Light was boycotted en masse after employing transgender model Dylan Mulvaney to advertise its beer. The outrage wiped around $20bn (£15.75bn) off the value of parent company, Anheuser-Busch InBev.

According to American Eagle, the purchase price of the jeans will be donated to Crisis Text Line, a charity offering confidential mental health services. The trousers also feature a “butterfly motif on the back pocket of [which] represents domestic violence awareness,” American Eagle’s press release stated, according to the Independent.