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The Telegraph
The Telegraph
20 Apr 2023


Remembrance Poppy gets an eco-friendly revamp

The Remembrance Poppy is to go stick-on as part of an eco-revamp that is the biggest change to the design in 28 years. 

Poppies will lose their plastic stem and be constructed entirely of paper made from renewable fibres and coffee cup offcuts. 

Older versions of the poppy which contain single-use plastic will still be available until stocks run out, and can be recycled in Sainsbury’s. 

The new design is the first major revamp of the iconic poppy since 1995 and came after three years of development. 

The new poppy, which was developed along with scientists at University College London, will be available as a stick-on version or can be pinned through its paper leaf

More than 45 million poppies are sold across England, Wales and Northern Ireland every year ahead of Remembrance Day on November 11. Scotland has its own poppy design. 

“We’re so proud to unveil our plastic-free poppy, which is completely recyclable, and hope that this will encourage more people than ever to take part in this year’s Poppy Appeal and show support to our Armed Forces community,” said Andy Taylor-Whyte, Poppy Appeal director at the Royal British Legion.