Sir Keir Starmer is “Blair without the flair”, Nigel Farage has said following a major speech by the Labour leader.

Comparisons were drawn between Sir Keir and Sir Tony Blair after the launch of a New Labour-style pledge card designed to appeal to centrist voters.

Mr Farage, the honorary life president of Reform, told GB News: “Well, of course, he’s like Tony Blair. He’s aping Tony Blair in absolutely every way. It was Blair back in ‘97 that came up with the five point pledge card.  

“There’s Starmer today,  walking around the stage very much as Blair would have done. Do you notice the shirt? The rolled up shirt? It’s absolutely identical.

“Now look, there is an argument that if you find a winning formula, you keep using it but I just put this to you folks. This is Blair without the flair. This is almost a charisma free zone.”

Sir Keir on Thursday insisted he was not a Sir Tony “copycat” and insisted his vision can provide “hope” for Britain.

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