Nigel Farage said he was “dead against” making changes to the Union flag as he intervened in the Team GB merchandise row.

The former leader of the Brexit Party claimed changes to the nation’s symbols were “deliberate” and designed to make people feel “ashamed” of being British. 

He told GB News: “I have to say I think this is really all quite deliberate, an attempt that goes right through much of civil society, right through much of our education system. 

“They want us to basically be ashamed of who we are as people, not proud. I am dead against it.”  

The British Olympic Association faced a backlash over the sale of “Union Jack” merchandise in different colour shades.

In a shift from the plain red, white and blue colours most associated with the British Olympic team, designers introduced options with squiggles and dots across colours that incorporate shades of pink and purple. 

It came after a similar row in March after changes were made to the St George’s Cross on the new England football kit. 

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