Paris is closing it’s last remaining brick and mortar tourist office in favour of TikTok and Instagram for local advice.

On Sunday, the city closed the doors of its last visitor reception centre near the Eiffel Tower on Quai Jacques-Chirac, where visitors could previously seek travel guidance and book shows from consultants.

The move has drawn criticism for prioritising a digital tourism strategy over face-to-face advice.

Citing declining foot traffic and emerging tourism trends, Corinne Menegaux, the tourist office’s general director, defended the decision as a response to changing consumer habits.

“Visitor behaviour has changed, particularly in favour of digital technology,” Ms Menegaux told Le Parisien, a French newspaper.

“Tourists, especially the younger generations, want information immediately, now, wherever they are ... The single-point model is no longer the most effective.”