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Apr 4, 2025  |  
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Henry Samuel


Macron’s fragrance overpowering aides in Elysée Palace

Emmanuel Macron wears so much cologne that aides “scent” his presence before he enters the room, according to a new book on life at the Elysée Palace.

In what is seen as a deliberate “attribute of power,” Mr Macron sprays on “industrial amounts” of Dior Eau Savage, according to a new book. 

Extracts from The Tragedy of the Elysée, by Le Parisien journalist Olivier Beaumont, claim Mr Macron freshens up with the popular cologne “at all hours of the day”.

The 100ml bottles of the eau de parfum retail at £104 and Mr Macron always has “a bottle always to hand, particularly in one of the drawers of his desk”.

The book claims: “Less-accustomed visitors may find themselves overcome by the floral and musky scent, as refined as it is powerful. It is a sign of one thing: that the president is in the building.”

“Just as Louis XIV made his perfumes an attribute of power when he paraded through the galleries of Versailles, Emmanuel Macron uses his as an element of his authority at the Elysée,” it goes on.

Sauvage is the best-selling fragrance in the world and is inextricably linked to Johnny Depp, who has been the face of its advertising since 2015.