The world’s media at the Cannes Film Festival confused a bald man and a brunette woman for Jeff Bezos and his fiancée Lauren Sánchez.

All major news wires captioned an image of the as yet unidentified pair as the Amazon founder and his future wife on the red carpet.

The couple bore a striking resemblance to the billionaire couple. The bald man was pictured in black tie with aviator-style sunglasses and had a similar complexion and features to the Blue Origin boss.

Meanwhile, the woman’s dark hair and tanned skin were not dissimilar to that of Ms Sánchez. 

The woman also wore black sunglasses, a black and white strapless dress – which bore a resemblance to the gown worn by Ms Sánchez at the 2024 Met Gala – and a diamond collar necklace with diamond earrings.