The silver estate car was heavily laden, its rear suspension visibly stressed as it moved up one of the two main roads running the length of Gaza.
On a shabby A-road just south of Gaza City, the driver appears to see an Israeli tank hidden to his right before executing a hasty three-point turn to escape.
But it is too late. Before he can speed away, the car is hit broadsides by a tank shell at near point-blank range. The vehicle vanishes, together with its occupants and whatever it was carrying in a single terrifying blast.
A video of the incident - the latest in the graphic new genre of “war porn” being disseminated through unofficial and official channels alike - was widely circulating on social media on Monday, and cited as evidence of Israel’s expanding reach on the ground in Gaza.
Rear Adm Daniel Hagari, the Israel Defense Forces (IDF) spokesman, declined to comment on specifics but confirmed Israel had “expanded the activity” of its forces within Gaza, bringing in “infantry, engineering corps, armoured tanks and artillery corps”.
“There is also direct contact between our forces on the ground and terrorists as the fighting continues inside the Gaza Strip,” he confirmed.
Israeli intelligence analysts describe the IDF’s push into Gaza not in terms of shock and awe but as a “cautious, step-by-step” push which is designed to balance competing pressures and priorities.
The same tone was struck by Benjamin Netanyahu, the Prime Minister, who told his war cabinet on Monday that Israel is making “systematic progress” in its military campaign against Hamas.
The Israeli army “has expanded its ground entry into the Gaza Strip, it is doing it in measured, very powerful steps, making systematic progress one step at a time”, he said.