Israel have forced Reebok into a major climbdown after threatening to sue the company for ending its contract with their national teams.
On a day when Uefa also backed away from suspending the Israeli Football Association (IFA) following Donald Trump’s unveiling of a Gaza peace plan, it emerged that Reebok had tried to terminate its kit-supply deal with the federation only to reverse its decision amid the prospect of legal action.
The IFA said in a statement: “After a conversation between IFA president Moshe Zuares, Reebok and the local franchisee, the company reversed its decision to end its contract with Israel national teams, and the teams’ uniforms in international matches will feature the company’s logo as it has been up to now.”
The statement came hours after the IFA revealed Reebok had asked for that logo to be removed from Israel’s strips.
“We regret that the Reebok company has chosen to succumb to boycott threats that were completely irrelevant,” the federation said.
“There are clear laws against boycotts, and we will examine all legal options available to us.
“We are convinced that a braver and more honest sponsor will be found in the near future.”
It added: “We are confident that new sponsors will soon recognise the privilege of standing with the national team in these times.”