George Foreman, the boxing world champion who became a celebrated product pitchman, has died at age 76, his family said in a statement.

The American was two-time heavyweight boxing champion and Olympic gold medallist. His fight against Muhammad Ali in Zaire – known as the Rumble in the Jungle – is part of boxing legend.

In later years he became the spokesperson for the George Foreman Grill, which sold millions of units.

His family posted on Friday on his official Instagram account: “Our hearts are broken. With profound sorrow, we announce the passing of our beloved George Edward Foreman Sr. who peacefully departed on March 21, 2025 surrounded by loved ones. 

“A devout preacher, a devoted husband, a loving father, and a proud grand and great grandfather, he lived a life marked by unwavering faith, humility, and purpose.”