A sanitary towel advert was taken down from Facebook for using the word “vagina”.

Toiletries brand Bodyform attempted to post a video on the social media platform showing members of the public discussing words relating to menstrual health.

It was then reportedly taken down, and the company was sent a notification by Facebook stating that its material “must be targeted to people aged 18 or older”.

Bodyform then posted a link to the video on YouTube, with the caption “V@g!na”, “Vul/a” and “Cl!t0r!s” instead.

It continued: “We didn’t want to censor these words - we wanted to post them in all their glory. But Facebook had other ideas. Which proves our point entirely.”

The video was part of an anti-stigma campaign by the toiletries company, which it said tried to draw attention to the censorship of words around women’s bodies.

An uncensored version of the post has been uploaded to TikTok, and has not been removed by the Beijing-based platform.