Elon Musk has begun rebranding Twitter as X using a new logo crowdsourced from one of his followers.

The official Twitter account has been renamed X and its logo has been changed to a stylized picture of the letter.

Mr Musk has also changed his logo on the website to the new icon and posted a video of it projected across the company’s headquarters.

The changes come after the billionaire on Sunday vowed to scrap Twitter’s familiar bird icon and change the name to X.

Mr Musk said: “Soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.

The new logo was chosen by Mr Musk after asking his followers on Twitter to suggest designs. The winning X was tweeted by Sawyer Merritt, a Tesla investor who regularly interacts with Mr Musk online.