Bud Light decided what its carmaker, cowboy and trucker constituency wanted was a transgender ideologue to identify with so it partnered with a guy calling himself Dylan Mulvaney and boasting about his experiences in “womanhood.”

Sales promptly plunged and the move cost shareholders in the company tens of billions of dollars.

Target took essentially same course, promoting transgender stuff for children, and its value took the same plunge.

Then, of course, there’s Disney’s all-encompassing “woke” ideology that has seen its last several project releases flop.

Given the evidence of the benefits of such astute business promotions, now cosmetics giant Maybellline has adopted the same plan: It is using a man with a beard to promote lipstick.

“My thought … THIS is an abomination and an insult,” wrote one Twitter commenter. “Whatever happened to the days when it was OK to make a woman feel good about a woman and looking good. NOW … they shame us for being and believing in REAL WOMEN.”

The Epoch Times said Maybelline, which is the world’s largest cosmetic brand, now is facing a multitude of demands for boycotts.

The offending ad was posted on the company’s Instagram account just days ago.

It shows “social media influencer Ryan Vita” promoting makeup.

“Sporting a bald head, bushy beard, and long fingernails, Mr. Vita applies bright pink lipstick, before pouting, blowing kisses, and talking up the product’s attributes,” the report explained.

The Times noted a comment from one user: “Maybe it’s mental illness, maybe it’s Maybelline.”

Lauren Chen of BlazeTV captioned the video, “Another day, another disturbing make-up ad.”

The boycott agenda seems to fall into alignment with the disturbing new trend for companies to “go woke, go broke.”

Maybelline, in fact, used a man, Manny Gutierrez, in an ad in 2017 for mascara, but it’s most recent scheme “comes amid a broader backlash to companies that appear to be pushing transgenderism in the wake of Bud Light’s partnership with Dylan Mulvaney, a man who identifies as a woman.”

The Maybelline boycott calls have come from a number of prominent figures who do not subscribe to the LGBT ideology.

President Donald Trump suggested boycotts can be an effective way to send a message to brands that critics say are pushing a leftist agenda, the report said.

“It’s time to beat the Radical Left at their own game. Money does talk—Anheuser-Busch now understands that,” he said.

This article was originally published by the WND News Center.

This post originally appeared on WND News Center.