Anheuser Busch continues to lose market share according to the latest statistics shared by Bump Williams consulting firm. In the key period just before the July 4th holiday, sales of Bud Light dropped another 28.5% compared to the prior year.

The initial sales decline which began in April continues.  The ongoing boycott against Bud Light appears to be holding firm.

CNN – […] For the four weeks ending on July 1, Modelo Especial captured 8.7% of overall beer sales, compared to Bud Light’s 7% share, according to NIQ data given to consulting firm Bump Williams. Dollar sales for the pre-July 4 period continued to be grim for Bud Light, with sales falling 28.5%, while Modelo’s grew 8.5% during the same time period. (more)