After spending three months riding his bicycle in slow circles at the bottom of the White House driveway while staring in the windows, it was reported this morning that a frustrated Jeff Bezos would announce his Amazon company would start to label the tariff impact on all products sold by the company.

However, in the angered reaction to President Trump’s tariffs against the majority of his suppliers, what Jeff Bezos likely didn’t realize is the tariff label acts as a “Country of Origin Label” (COOL).

All of the products sold on Amazon that would have tariff cost labeling, are not made in the USA. All of the products without tariff labels would be made in the USA.

Given the nature of American preference toward higher quality products, the “Tariff Label” becomes a DeFacto blacklist. Purchase reviews would proceed accordingly.

WASHINGTON – [T]he e-commerce giant will soon show how much Trump’s tariffs are adding to the price of each product, according to a person familiar with the plan. The shopping site will display how much of an item’s cost is derived from tariffs – right next to the product’s total listed price. (source)

How Amazon could possibly calculate this ‘cost’ given the complex nature and changing dynamics of total cost of production, currency evaluations, subsidies, and countervailing duty offsets, was an unknown.  However, as would be predicted, shares of Amazon stock started to plummet, which led to Amazon quickly denying the report.

WASHINGTON, April 29 (Reuters) – Amazon.com denied a report on Tuesday that it planned to disclose the cost that U.S. tariffs imposed by President Donald Trump were adding to its products, after the White House blasted the initial story.

Amazon said Tuesday it never considered listing tariffs on its main retail site, and nothing was implemented on any company site. “The team that runs our ultra-low cost Amazon Haul store has considered the idea of listing import charges on certain products,” a company spokesperson said. (more)