Target, the retail giant, has faced customer backlash and removed some gay- and trans-themed merchandise from its shelves, leading to accusations from California Governor Gavin Newsom that the CEO, Brian Cornell, is “selling out the LGBTQ+ community.”
The controversy arose after the company aggressively marketed items, including transgender swimsuits, in conjunction with Pride month.
However, customers expressed disgust, prompting Target to relocate Pride month displays and ultimately withdraw certain controversial merchandise.
Governor Newsom took to Twitter, criticizing Cornell and stating, “CEO of Target Brian Cornell selling out the LGBTQ+ community to extremists is a real profile in courage. This isn’t just a couple of stores in the South. There is a systematic attack on the gay community happening across the country.”
Newsom further urged America to pay attention, warning that other marginalized groups could be targeted next.
Target, known for its Pride Collection featuring over 2,000 products, confirmed that it had pulled some LGBTQ merchandise.
Among the items no longer available were a sweater with the slogan “cure transphobia not trans people” and a “too queer for here” tote bag.
In a statement, Target explained that the decision to remove merchandise stemmed from threats affecting the safety and well-being of their team members at work.
The company acknowledged the confrontational behavior surrounding these products and indicated that adjustments were necessary due to the volatile circumstances.
Notably, only products associated with the LGBTQ brand Abprallen, a London-based designer blending gender imagery with Satanism, have been removed so far.
Target has faced criticism for promoting other products, such as “tuck-friendly” and “extra crotch coverage” female swimsuits, “gender fluid” mugs, LGBTQ-themed calendars, and books celebrating LGBTQ perspectives intended for children as young as two years old.
The company clarified that the swimsuits were exclusively marketed and sold to adults.
As Target navigates this controversy, the issue highlights a clash of opinions and values surrounding LGBTQ representation and marketing.
It underscores the delicate balance between corporate decisions and customer sentiments, while also sparking discussions about free speech and the boundaries of inclusivity.
RELATED: Target Faces Criticism for Featuring Designer in Pride Collection Who Produces Satanic Imagery
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