May 25, 2024  |  
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Steve Straub

NextImg:Woke VP of Marketing at Bud Lite Out of a Job After Mulvaney Debacle

Alissa Heinerscheid, vice president of marketing at Bud Light, is taking a leave of absence following backlash over the company’s partnership with transgender influencer Dylan Mulvaney.

Anheuser-Busch InBev, Bud Light’s parent company, informed Ad Age that Todd Allen, Budweiser’s global marketing VP, will be replacing Heinerscheid.

The company stated that the move is part of a restructuring effort to ensure “senior marketers are more closely connected to every aspect of our brand’s activities.”

The controversy began several weeks ago when Bud Light sent Mulvaney, a man who identifies as a woman, a custom beer can featuring his face to mark “day 365 of womanhood.”

The promotional campaign drew criticism and led to the resurfacing of an interview in which Heinerscheid called for an update of the beer brand’s “out of touch” and “fratty” image.

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The Daily Caller published photographs of Heinerscheid drinking beer in a setting reminiscent of college parties.

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Although the statement from Anheuser-Busch InBev did not mention Mulvaney or offer an apology to customers, it affirmed the company’s focus on “brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”

RELATED: Bud Light’s 1994 Ad Resurfaces and Shows Just How Far Woke Company Has Fallen

Country music stars Travis Tritt and John Rich, as well as Kid Rock, were among those who spoke out against the partnership.

Kid Rock posted a video of himself shooting cases of Bud Light, condemning the beer brand and its parent company.

In response to calls for a boycott, Anheuser-Busch has attempted to appease critics by releasing a statement from CEO Brendan Whitworth, which also did not mention Mulvaney or include an apology, and by airing a pro-America advertisement featuring one of Budweiser’s iconic Clydesdale horses galloping across the United States. The company emphasized the importance of employee and partner safety and welfare.

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Anheuser-Busch facilities have reportedly received threats in the wake of the backlash, according to CNN.

The White House, which invited Mulvaney for a visit last year, has condemned the “violence and vitriol” directed at transgender Americans.

The controversy has resulted in Anheuser-Busch’s market value dropping by over $6 billion, with share prices falling as the nationwide backlash against Bud Light continues.

A recent Rasmussen poll found that 54% of American adults now support the boycott of Anheuser-Busch due to the company’s decision to use Mulvaney to promote Bud Light.

Additionally, an Economist/YouGov survey discovered that approximately one-third of Americans believe society has “gone too far” in accepting transgenderism.

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