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Steve Straub


NextImg:Viral Photo of Bud Light 'On Clearance' at CVS Shows Just How Brutal the Boycott Has Been to the Brand

A viral image showing untouched cases of Bud Light beer on the shelves of a CVS store in Florida has become a symbol of recent public discontent with the popular beer brand.

In recent weeks, Bud Light became the center of a heated debate following a decision to send a personalized beer can to Dylan Mulvaney, a transgender influencer. In early April, Mulvaney posted a video on Instagram where showing that Bud Light had commemorated first year living as a woman with a beer can featuring Mulvaney’s face.

Mulvaney’s video series, “Days of Girlhood,” which tracks a transition journey, has gained significant online popularity among left wing and trans activists.

However, the Bud Light partnership triggered a backlash among several social media users who called for a boycott of the brand.

RELATED: ‘One Single Can’: Anheuser-Busch Attempts to Stop the Bleeding, Instantly Makes Things Worse

As criticism mounted and sales reports suggested a decline, some Bud Light executives, including Alissa Heinerscheid, the head of marketing, and Daniel Blake, who supervises marketing for Anheuser-Busch’s mainstream brands, were forced to take a leave of absence.

The boycott’s impact on Bud Light’s sales was illustrated by Anthime “Tim” Gionet, an internet personality known as “Baked Alaska,” in a recent Twitter post. Gionet shared a photo of 18-pack Bud Light boxes, discounted from $22.99 to $19.99, sitting unsold on a CVS store shelf in West Palm Beach.

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His post, viewed over 186,000 times, was captioned, “Not even [joking] Bud Light on clearance at Florida CVS & not a single one has moved.” The post sparked amusement among many of his followers, some of whom shared similar stories of Bud Light being ignored in stores.

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Gionet responded to the comments about Bud Light’s struggling sales with a simple “keep it up.” Similar images and videos have been making rounds on social media, depicting unsold Bud Light products as further evidence of the boycott’s effectiveness.

In a press release issued on April 14, Anheuser-Busch CEO Brendan Whitworth addressed the growing controversy.

He insisted that the company never intended to cause division. “We are in the business of bringing people together over a beer,” he stated. Whitworth also expressed his deep care for the country, the company, and its brands, pledging to continue delivering quality beers to consumers across the nation.

RELATED: Former Anheuser-Busch Marketing Genius Destroys Woke Beer Company: 20 Years of Work Down the Drain