A video from Miller Lite that was originally published in March has just now gone viral, drawing attention for its radical and insulting “feminist” message.
This development comes at a time when Bud Light, under Anheuser-Busch, is facing a severe backlash and financial repercussions for its association with transgender influencer Dylan Mulvaney.
Bud Light’s custom can featuring Mulvaney, dressed as Audrey Hepburn from Breakfast at Tiffany’s, sparked a boycott led by conservative figures that has dealt a significant blow to the beer giant.
The brewing storm has now shifted towards Miller Lite, as the aforementioned video began gaining traction on Twitter on Monday.
The video, titled “Bad $#!T to Good $#!T,” announces an initiative by Miller Lite to turn sexist beer advertisements from the past into fertilizer for hops cultivation by female brewers.
Ilana Glazer, the comedian featured in the video that was released during Women’s History Month, speaks about Miller Lite’s mission to rectify the beer industry’s historical mistreatment of women.
“Women were among the very first to brew beer ever,” Glazer says, referencing the history of beer brewing from Mesopotamia to Colonial America. Yet, she laments, the industry’s way of honoring these pioneering women was by featuring them in bikinis in advertisements.
Walking through a room filled with beer ads showcasing scantily dressed women, Glazer labels the material as “s***.” The video then presents Miller Lite’s plan to “clean up not just their s*** but the whole beer industry’s s***.”
The company, according to the video, has been purchasing such advertisements, with the intent to transform them into compost.
This compost would then serve as fertilizer for quality hops, with a female farmer in the video noting, “That good s*** helps farmers grow quality hops.” These hops would then be donated to female brewers to make their beer.
Viewers are encouraged to contribute by sending in similar offensive beer ads they come across to Miller Lite, which would then convert this “bad s***” into “good s***.”
Glazer ends the video with a toast to women, reminding viewers that “without us, there would be no beer.”
As the video resurfaces, many conservatives have mistakenly assumed that the Women’s History Month initiative is a recent attempt by Miller Lite to compete with Bud Light in the “woke” arena.
Yet, it’s important to consider whether Miller Lite’s posturing towards the woke crowd is the best strategy.
The company’s core customer base, largely made up of male beer drinkers, may not appreciate this shift in focus.
Instead of attempting to out-woke Bud Light, Miller Lite might do better to concentrate on quality and profits, rather than staking their brand on social issues.
After all, the recent backlash faced by Bud Light should serve as a cautionary tale for beer companies hoping to pivot their marketing strategies towards social justice issues.
