In an era where woke messaging has permeated the public sphere, prominent podcaster Joe Rogan has raised his voice against corporate giants Bud Light and Target, echoing the sentiments of countless Americans who have reached their tipping point.

During a recent podcast episode, Rogan’s guest, stand-up comedian Theo Von, proposed the development of an app that would inform consumers about a business’s political contributions.

The idea gained traction as they discussed the financial repercussions faced by companies engaging in woke virtue signaling.

Referring to Target’s ill-fated attempt at a Pride selection, Rogan expressed his disbelief, stating, “Target lost billions of dollars because they tried to have this Pride selection.”

The repercussions were not limited to Target alone, as Rogan highlighted Bud Light’s debacle involving Dylan Mulvaney, which reportedly led to a loss of over $20 billion.

The notion of sending a can emblazoned with someone’s face to a confused individual left Rogan bewildered, emphasizing the magnitude of the financial fallout.

Such incidents signify a profound shift in societal attitudes, with an increasing number of individuals asserting their displeasure at having these ideologies thrust upon them.

“So we’re seeing that now where we never saw that before, where people are going ‘Enough! Enough! Stop shoving this down everybody’s throat,'” Rogan astutely observed.

Rogan further questioned the appropriateness of major corporations like Target displaying overtly sexualized merchandise.

He lamented, “When I go to Target, I don’t want to see like f—— tuck pants, like they’re designed to help you tuck your d—. Hey, that’s not normal, I don’t want that right in front of everybody. It’s weird.”

Rogan’s sentiments resonate with a growing segment of society that believes corporations have crossed a line, surpassing the bounds of what is considered acceptable.

Moreover, Rogan expressed concern about the tactics employed by certain factions within the transgender movement, comparing their approach to religious conquest.

“There’s a lot of f—— real weirdness with this group of people that is trying to change the way people view sexuality and gender. They’re proselytizing,” he warned, shedding light on the ideological battle taking place in society’s fabric.

Theo Von, in agreement with Rogan’s stance, reiterated his proposal for an app that would allow consumers to make informed decisions based on a company’s political contributions.

This suggestion resonates with individuals seeking to align their spending habits with their core beliefs, enabling them to “put their money where their beliefs are.”

The consequences of woke corporate messaging are already becoming evident.

On Friday, Target’s stock experienced a 3.26% decline, resulting in a loss of over $15 billion in market value since mid-May.

Similarly, Anheuser-Busch InBev’s stock has dropped approximately 15% compared to a month ago, accompanied by a notable 23.9% decrease in sales for the week ending May 27, in contrast to the previous year.

These developments serve as a stark reminder to corporations that straying too far from traditional values and alienating their customer base can come at a hefty price.

As more Americans express their frustration, companies must carefully consider the impact of their messaging and align themselves with the principles cherished by their consumers.

The power ultimately rests in the hands of the people who demand that corporations uphold their commitment to limited government, free markets, and individual liberties.

RELATED: MLB Pitcher Abruptly Cut After Brutally Honest Comments on Target and Bud Light