Bud Light, the iconic beer brand, is facing a significant downturn in sales following their controversial ad campaign with transgender activist and influencer, Dylan Mulvaney.

Founder of OutKick, Clay Travis, discussed the brand’s “unmitigated disaster” on “Fox & Friends” on Wednesday, labeling the decline as “self-inflicted” and suggesting Bud Light has “broken their brand.”

Travis went on to describe the damage done to Bud Light’s reputation, saying, “people are now ridiculing others when they see them drinking Bud Light.”

For a long time, Bud Light was a generic name brand that people would order without much thought.

However, now many people are opting for anything other than Bud Light when they go out to bars or grocery stores.

Clay Travis believes the recent decline in sales is a warning to other brands that have chosen to embrace “super woke” advertising, targeting the far left-wing demographic.

Bud Light’s March Madness advertisement featuring Dylan Mulvaney appears to have backfired, leading to increasing sales losses.

Bud Light was once known for its ads that were centered around humor, football, partying, and attractive women – all aimed at capturing the male demographic.

However, the recent ad campaign featuring Mulvaney has struck a discordant tone with the beer brand’s traditional audience.

In an attempt to mitigate the damage caused by the Mulvaney campaign, Bud Light has aired new advertisements with pro-America themes.

One ad, aired during last week’s NFL Draft, showed a group of young friends enjoying Bud Light at a country music festival, despite the rain, with Zac Brown Band’s “Chicken Fried” playing in the background.

The 30-second YouTube video’s caption read, “Rain or shine, it’s always easy to enjoy a Bud Light.” Notably, comments were disabled on the video.

This commercial is the second pro-America ad released by Bud Light in recent weeks.

The first ad featured one of the brand’s famous Clydesdale horses traveling across the country, which critics called a misguided attempt at damage control without offering a formal apology.

The new ad attempts to move past the controversy by focusing on traditional American messaging and country-themed imagery.

According to data from Connecticut-based Bump Williams Consulting, which specializes in the beverage alcohol industry, Bud Light in-store sales have dropped 26% during the week that ended on April 22.

The Post-Dispatch reported that “the decline is only accelerating,” as the previous week saw a 21% drop in sales, and the week before that, an 11% decline. Total sales for the year are down 8%.

The Mulvaney ad campaign has generated immense backlash, both socially and economically, leading many to question the brand’s decision-making.

Bud Light’s efforts to repair its image through pro-America themed advertisements seem to be an attempt to win back its core audience.

However, it remains to be seen whether these efforts will be enough to undo the damage caused by the controversial ad campaign and restore the brand’s reputation.

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