In the wake of ongoing debates surrounding beer marketing strategies, former NFL star Troy Aikman offered his viewpoint ahead of the Fourth of July celebrations, subtly advocating for his own Texas-based brew, Eight Elite Light Lager.
Sharing his thoughts via social media, Aikman emphasized the importance of the upcoming holiday. “This weekend we celebrate the birth of our great nation. I am so proud to be an American. I look forward to celebrating with good food, great friends and, of course, ice-cold beer,” Aikman stated.
Aikman further championed the significance of authenticity and truth, both in terms of national pride and the beer market. His beer brand, Eight, is brewed exclusively in Texas, reinforcing its American roots.
“At Eight, we believe in truth and authenticity. Our company is proudly based right here in Texas and all of our beer is brewed right here in the good ‘ol USA. So, I’ve gotta call it like it is. There are a lot of beer brands out there that are trying to cash in on this holiday by slapping an American flag on their package. Regardless of whether or not they are truly American,” said Aikman.
His call to “drink American” extends beyond his own brand, reflecting a more general appeal to support U.S. breweries. “So this July 4th, drink American… whether it’s EIGHT beer or any other American-owned beer brand. And on behalf of all of us out here, we appreciate your support. Cheers,” Aikman concluded.
Notably, this is not Aikman’s first time voicing his opinions amidst controversies involving beer companies. The recent Bud Light marketing incident, featuring transgender Dylan Mulvaney’s (bio male) ‘365 days of girlhood’ celebration, also spurred comments from the former athlete.
“Everyone’s talking about beer companies these days. But nobody’s talking about beer. I started Eight with the goal of creating a company dedicated to making really great light beer. No agenda, no distractions. Just great f***ing beer,” Aikman said, focusing on the core product and avoiding political or cultural distractions.
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