



Recent data analysis conducted by grilling website cookoutnews.com for the Fourth of July holiday revealed surprising trends in beer preferences across the United States, presenting a challenge for once-dominant brand, Bud Light.
In the map compiled by cookoutnews.com, depicting state-by-state beer favorites, Bud Light and other Anheuser-Busch offerings were conspicuously missing.
Notably, not a single state displayed a preference for Bud Light during the Fourth of July festivities.
Historically, Bud Light held the position as America’s top-selling beer for two consecutive decades.
However, the brand has recently seen a significant decrease in sales, with an uninterrupted decline spanning 11 weeks. The sales figures recorded just prior to the Fourth of July marked the most pronounced dip yet.
Contrasting with Bud Light’s slump, brands such as Modelo and Coors Light are witnessing a surge in popularity.
According to the data provided in the map, Modelo Especial now holds strong appeal across the southern half of the United States, stretching from California to Florida.
Interestingly, the Pacific Northwest showed no particular allegiance in beer preference, aligning with regional expectations.
In Pennsylvania, home of Yuengling, the brand emerged as the top choice. Miller Lite, on the other hand, seems to be gaining traction across multiple states.
Here’s the map via Outkick:

What makes this data even more interesting is take a look at what the most popular beer brands by state map looked like just a few short pre-Mulvaney months ago:
As they say, get woke go broke and that certainly seems to be the case for Bud Light. Wokeness combined with extremely poor management.
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Here’s the complete tally of the most popular beer brands by state:
Modelo Especial – 12 states
Coors Light – 11 states
Miller Lite – 11 states
Yuengling – 8 states
Michelob Ultra – 8 states
The mapping exercise by cookoutnews.com relied on Twitter data and keyword searches.
The Fourth of July, it seems, was not as celebratory for Bud Light as it may have hoped. The unfolding shift in beer preferences presents an intriguing study for market watchers and industry insiders alike.
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