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Steve Straub


NextImg:McDonald’s Revenue Soars After Implementing 'Strategic' Price Hikes, ‘$18 Big Macs’

In a recent financial update McDonald’s Corporation announced a 14% increase in its latest quarterly revenue.

The fast-food giant pulled in a total of $6.69 billion, beating financial experts’ expectations of $6.58 billion.

This bump in revenue, according to the company, comes from “strategic menu price increases.”

However, McDonald’s, which has 13,513 U.S. locations and over 38,000 internationally, didn’t provide specific details on how much the prices have gone up, and these can differ from place to place.

For instance, a McDonald’s restaurant in Darien, Connecticut, is charging as much as $18 for a Big Mac combo meal that includes medium fries and a medium soft drink.

To put that in perspective, the same meal is priced at $13.69 in Times Square, New York City.

Following this news, McDonald’s stock edged up slightly, by less than 1%, in pre-market trading.

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The company’s net income also saw a healthy growth, rising to $2.3 billion from $1.98 billion during the same period last year.

McDonald’s credited this to an 8.1% increase in same-store sales in the U.S., which was again attributed to price hikes.

However, this trend of rising costs has sparked some debates among customers.

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Many feel that fast food is becoming so expensive that it’s no longer a good deal.

This sentiment found voice in a viral Reddit thread asking, “What is no longer worth it because of how expensive it has become?”

The top response was clear-cut: “most fast food.”

Adding to this, the McDonald’s mobile app in New York City seems to echo the consumer sentiment.

Despite advertising a “$1 $2 $3” menu, there are no items priced at $1 or $2.

The cheapest option—a small order of fries—costs $2.49.

However, the app does offer a deal: free fries every Friday through the end of December.

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