The fast-food world is buzzing with the arrival of CosMc’s, McDonald’s latest and, up untlthis week, secret venture. The first location has been unveiled in Bolingbrook, Illinois.
This new outlet, marked by the familiar McDonald’s yellow, is not yet open but has all the buzzers and whistles of a high tech location with its four drive-thru lanes.
At a glance, CosMc’s menu boasts an array of drinks, including iced teas, lemonades, coffee brews, and unique frappes such as the “Churro Frappe.” The menu also features ‘Signature Galactic Boosts,’ like the ‘Blueberry Ginger Boost’ which has 190 calories.
However, the prices for these items haven’t been revealed yet.
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The CEO of McDonald’s, Chris Kempczinski, during a July earnings call and as reported by FOX Business, highlighted the distinct nature of CosMc’s.
He described it as having “all the DNA of McDonald’s, but its own unique personality.” This statement suggests that while CosMc’s will have elements familiar to McDonald’s fans, it will also offer something new and different.
CosMc’s is part of a strategy dubbed ‘Accelerating the Arches,’ aimed at expanding McDonald’s reach. The plan is to open a few CosMc’s locations in selected areas starting next year.
This development comes amidst a mixed financial performance for McDonald’s. Its shares have risen by 9%, but this is less than the 13% increase seen by Burger King’s parent company, Restaurant Brands.
Both are behind the broader S&P 500’s 18% growth. Meanwhile, Yum Brands (parent of KFC and Taco Bell) saw a 3% decrease in their shares, and Chipotle’s stock jumped by an impressive 60%.
The big reveal for CosMc’s is set for 2024, with more details expected to be shared at McDonald’s annual investor day this Wednesday. Both investors and fast-food enthusiasts are eagerly waiting for more information about this new endeavor.
As of now, McDonald’s hasn’t responded to FOX Business’ inquiries about CosMc’s. The fast-food industry and its followers are closely watching to see how CosMc’s will make its mark and influence the market.
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