McDonald’s, a staple in the fast-food industry, is poised for a significant overhaul of its iconic menu items, particularly its burgers.

The Wall Street Journal recently highlighted these impending changes, emphasizing that while the menu’s appearance will remain similar, the burgers’ quality and preparation are set for a comprehensive transformation, including over 50 modifications.

The senior director of global menu strategy at McDonald’s, Chris Young, shared insights with the Journal. He expressed a commitment to quality.

“We can do it quick, fast and safe, but it doesn’t necessarily taste great. So, we want to incorporate quality into where we’re at,” he stated, emphasizing the company’s shift towards enhancing the flavor and appeal of their products.

As part of an upcoming advertising campaign, McDonald’s is promoting these changes under the banner of “our best burgers ever.” The Big Mac, McDonald’s signature burger, is central to this revamp.

The Journal reports that the Big Mac will now feature two all-beef patties cooked in smaller batches. This method aims for a more uniform sear, enhancing the taste and texture.

The iconic burger will also see an increase in its secret special sauce and improvements in its lettuce, cheese, and pickles, making it “fresher and meltier.”

Additionally, the traditional sesame seed bun is being replaced with a buttery brioche, complete with more randomly scattered sesame seeds for a homemade appearance.

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At the McDonald’s headquarters in Chicago, Chef Chad Schafer has been at the forefront of these innovations, dedicating seven years to perfecting the new burger patties.

Schafer’s efforts are evident in his comparison of the current and revamped burgers. He described the existing version as “kind of dry,” while highlighting the noticeable differences in the new version which he describes as, “hotter” and “meltier.

“Look at how my fingers sink into the bun. Smell it and you smell a big difference,” he said.

This new approach to burger making, initially tested in Australia, is set to reach the U.S. by early 2024. McDonald’s aims to introduce these enhanced burgers at its 13,460 locations, starting with the West Coast and the Midwest.

This revamp is indicative of McDonald’s drive to elevate its offerings, keeping pace with consumer tastes and trying to stay relevant in the evolving fast food arena.

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