Starting January 1, California is enforcing a controversial new rule that requires big stores to set up a “gender-neutral” section for toys and childcare items.

This rule, signed into law by Governor Gavin Newsom, specifically targets stores with more than 500 workers that sell toys or products designed for children’s sleep, feeding, or comfort.

The law doesn’t ban traditional sections for boys and girls but adds that stores must also have a neutral area.

The idea is to make it easier for shoppers to compare products and to challenge the idea that certain toys are only for boys or girls.

Many large stores have already begun to comply, even as the law faces strong criticism.

Greg Burt from the California Family Research Council has been vocal in his opposition, arguing in a Fox News Digital interview that the law forces businesses to speak in a certain way.

He sees this as the government overstepping its bounds, particularly concerning religious freedom.

He worries about the implications for business owners with specific religious beliefs, like Muslims, who might be forced to use language that goes against their faith.

The law sets fines for stores that don’t comply, ranging from $250 to $500 for repeated offenses.

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These fines will be enforced by high-level legal officials like the state attorney general.

Despite the threat of penalties, supporters of the law, including its author, California Democrat Evan Low, argue it’s a step toward eliminating gender discrimination and letting children enjoy toys without being boxed into stereotypes.

Low, in a statement to CBS News, expressed hope that the law would lead more businesses in California and across the country to move away from reinforcing negative stereotypes.

This law arrives amidst broader societal debates, with conservatives boycotting stores that offer transgender-inclusive products, such as “tuck friendly” swimsuits sold by Target.

The law is about more than toys; it’s about free speech, religious rights, and government’s role in regulating business.

Many see it as an unnecessary government intrusion that could set a precedent for more invasive rules.

Critics, echoing Burt’s concerns, believe it’s the start of a slippery slope towards more government control over business and personal beliefs.

They anticipate this law will face significant legal challenges as a potential infringement on the First Amendment.

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