Legendary rock band Kiss concluded their “The End of the Road” farewell tour with a spectacular show at Madison Square Garden in New York City.

The highlight of the night came during the encore, where the band, including original members Paul Stanley and Gene Simmons, as well as guitarist Tommy Thayer and drummer Eric Singer, introduced their digital avatars on stage, mixing old style rock and advanced technology.

The avatars performed “God Gave Rock and Roll to You.”

This innovative step was made possible through a collaboration between George Lucas’ Industrial Light & Magic and Pophouse Entertainment Group, co-founded by Björn Ulvaeus of ABBA fame, reported the Associated Press.

This isn’t the first time such technology has been used in music. Pophouse previously worked on the “ABBA Voyage” show in London, where ABBA’s digital avatars performed a full concert.

The CEO of Pophouse Entertainment, Per Sundin, believes this technology will allow Kiss to continue their legacy indefinitely.

“Kiss could have a concert in three cities in the same night across three different continents. That’s what you could do with this,” Sundin said.

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The creation of these digital versions involved the band members performing in motion capture suits, enabling them to be transformed into superhero-like figures on screen.

This trend of blending real and virtual worlds is becoming increasingly popular in the music industry. For example, K-pop star Mark Tuan created an AI-driven “Digital Mark” avatar, allowing fans to interact with a digital version of him.

Similarly, the K-pop girl group Aespa performs alongside their digital twins, and another group, Eternity, is entirely virtual.

Kiss’s entrance into this digital arena is more than just a technological showcase. It represents a new chapter in the band’s history.

Paul Stanley, the band’s frontman, said in an interview, “What we’ve accomplished has been amazing, but it’s not enough. The band deserves to live on because the band is bigger than we are.”

“It’s exciting for us to go the next step and see Kiss immortalized,” he continued.

“We can be forever young and forever iconic by taking us to places we’ve never dreamed of before,” Gene Simmons, Kiss bassist said. “The technology is going to make Paul jump higher than he’s ever done before.”

For Kiss fans who couldn’t attend the Madison Square Garden event, the future looks promising as Kiss explores avatar concerts bringing together the nostalgia of their rock music with modern technology enabling fans to experience the band in a way never before possible.

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