



In a recent interview with CBS Mornings, Anheuser-Busch’s US CEO, Brendan Whitworth, refrained from definitively ruling out any future partnership with transgender influencer Dylan Mulvaney.
The company’s head honcho was also tight-lipped about the financial repercussions of the marketing misstep involving Bud Light.
When asked whether he would consider teaming up with Mulvaney again, Whitworth evaded directly answering the question, choosing instead to emphasize the significance of the “social conversation” generated by the ill-fated campaign.
He stressed the need for Anheuser-Busch to gain a deeper understanding of its consumers, thereby sidestepping the inquiry about a potential rerun of the collaboration.
Journalist Tony Dokoupil pressed Whitworth on his refusal to address the question directly, raising the possibility that the decision to partner with Mulvaney was a mistake.
The CEO, undeterred, again evaded answering the question and instead reiterated his commitment to the well-being of the company’s employees.
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He underscored that Anheuser-Busch had tripled its investment in Bud Light for this year, indicating a steadfast focus on their primary objective of brewing piss water exceptional beer.
Whitworth also expressed the company’s intention to attentively listen to their consumers and fulfill their desires.
Furthermore, he emphasized the importance of humility in their approach and highlighted their dedication to supporting their partners and making a positive impact in the communities they serve.
These remarks from Whitworth follow a disheartening decline in sales for the beer brand, with a staggering drop of 26.8 percent during the week ending June 10.
This dismal performance constitutes one of the bleakest weeks for Bud Light since the controversial campaign aired back in April.
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