Donald Trump Jr. has called for an end to boycotts of Bud Light, arguing that the outrage over the company’s partnership with transgender influencer Dylan Mulvaney is unwarranted.
In a Rumble video, Trump Jr. emphasized Bud Light’s parent company, Anheuser-Busch, has a history of supporting Republicans.
Anheuser-Busch has faced significant controversy from its core audience after partnering with Mulvaney to help rebrand the beer.
Trump Jr. pointed out that the company’s political giving and lobbying history lean heavily toward the GOP.
“Last cycle, their employees and their PAC gave about 60 percent to Republicans and 40 percent to Democrats,” he said.
Trump Jr. underscored that this level of support for conservatives is rare in corporate America, where “going woke” is the norm.
Trump Jr. claimed that nobody at the senior level of Anheuser-Busch had been aware of the marketing campaign featuring Mulvaney.
He highlighted the company’s support for prominent GOP candidates like Sen. J.D. Vance (R-Ohio) and House Speaker Kevin McCarthy.
While acknowledging that Anheuser-Busch “totally s—t the bed with this Dylan Mulvaney thing,” Trump Jr. argued against destroying an iconic American company over this issue.
He suggested that conservatives sometimes have a tendency to “shoot first and aim second” without examining the details.
The partnership with Mulvaney, who has become a popular brand ambassador for various companies, proved too much for many conservatives.
Following Mulvaney’s first Instagram campaign for Bud Light, Anheuser-Busch lost billions of dollars in value.
In response to the backlash, Anheuser-Busch InBev CEO Brendan Whitworth issued a public apology, stating, “We never intended to be part of a discussion that divides people.”