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Steve Straub


NextImg:Ben & Jerry's Parent Company Takes a Big Financial Hit After Getting The 'Bud Light' Treatment

Ben & Jerry’s recent Independence Day message sparked major controversy and seems to have had an impact on its parent company Unilever’s financial standing.

Ben & Jerry’s, although owned by Unilever, operates with an independent board that often expresses its political views.

The ice cream brand called on July 4th for acknowledgment that the U.S. is established on “stolen Indigenous land” and suggested its return.

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This announcement, shared on Ben & Jerry’s official Twitter account and website, led to immediate backlash, with many individuals stating they would no longer support the brand.

RELATED: Ben & Jerry’s Triggers Backlash Over July 4th Message: Sparks Call for ‘Bud Light Treatment’

Following the incident, Unilever experienced a drop in market value.

The New York Post reported a $2.5 billion decrease in the company’s total value after Ben & Jerry’s July 4th statement.

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Unilever’s stock went from $52.28 per share on the Monday before to $51.25 by Thursday afternoon, a decline of nearly 2%.

While this decrease is not as steep as those seen by other companies such as Anheuser-Busch, it indicates that Ben & Jerry’s statement did not go unnoticed by the market.

It remains to be seen whether Ben & Jerry’s can recover from this controversy.

The company frequently involves itself in political matters, taking stances on issues such as affirmative action and gun control.

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These political engagements also extend internationally.

Reports show that Unilever’s subsidiaries, which includes Ben & Jerry’s, paid $331 million in taxes to Russia last year.

Unilever defended its continued operations in Russia, stating that leaving the country would risk the Russian state taking over its brands and its 3,000 employees.

In a separate incident, Ben & Jerry’s faced calls for boycotts due to its refusal to sell ice cream in Israeli settlements in the West Bank.

The brand later sued its parent company after the brand was sold to an Israeli licensee who resumed sales under the Ben & Jerry’s name.

For now, Unilever’s stock price has seen a small dip following the July 4th incident, but it’s unclear what long-term impact this will have.

RELATED: After Slamming The USA on July 4th, Turns Out Ben & Jerry’s Corporate HQ is on Stolen Indian Land