Anheuser-Busch, the beer giant owned by Belgium-based brewing conglomerate InBev, has hired a lobbying team of former Republican Senate staffers in an attempt to repair Bud Light’s image among conservatives.

The brand has faced significant backlash due to its partnership with transgender influencer Dylan Mulvaney.

Disclosures reveal that the company secured lobbying firm Origin Advocacy, LLC, weeks ago to represent them on “general policy regarding the alcohol-beverage industry.”

The lobbyists managing the account are Origin founder Sean McClean and Origin partner Emily Lynch, both seasoned GOP aides.

McClean has a history of working as a legislative director for Senator Ted Cruz (R-Texas) and as a White House liaison for the Commerce Department under President Trump.

Before that, he served as legislative director to now-Senator Marsha Blackburn (R-Tenn.) when she was a member of the House. Lynch, on the other hand, previously served as a legislative assistant to former Senator Kelly Ayotte (R-N.H.) and Representative Virginia Foxx (R-N.C.), as well as an executive assistant to the Republican staff director for the Senate Homeland Security & Governmental Affairs Committee.

However, not all conservatives are pleased with Anheuser-Busch’s strategy as it seeks to mitigate the Bud Light backlash on Capitol Hill.

Fox Business obtained a letter sent to congressional aides by the conservative group American Accountability Foundation (AAF), which criticizes Origin and encourages staffers to reject the lobbying firm and Anheuser-Busch.

In the letter, AAF president Tom Jones writes that McClean and Lynch are “making the rounds on the Hill trying to red-wash Bud Light’s disastrous decision to partner with a man pretending to be a woman and tell you the company really does respect conservative values.”

Jones also condemns the lobbyists’ alleged comparison of their transgender activist beer can to their beer can honoring WWII veterans, describing the comparison as “shamefully offensive” and “beyond the pale.”

When asked for a reaction, AAF issued a statement saying, “If Bud Light wants to regain the trust of conservative customers, they should apologize for insulting their values by embracing the woke left’s radical gender agenda instead of wasting their money on lobbyists. Bud Light sided with the Left against the average American, and no amount of D.C. lobbyists in fancy suits will make them forget that.”

Anheuser-Busch is striving to repair the damage inflicted on its Bud Light brand as conservatives call for a nationwide boycott of the beer in response to its partnership with trans influencer Dylan Mulvaney.

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The company’s decision to hire former Republican Senate staffers to lobby on their behalf reveals their desperation to win back the trust of conservative consumers.

That said, the decision to hire lobbyists shows just how out of touch the company really is. After all the company’s core audience is generally not members of Congress.

Bud Light needs to figure out how to appeal to the working class and not to the political class.

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