In an escalating drama that sees a once-celebrated beer brand hit on all sides, Anheuser-Busch, the makers of Bud Light, are caught in a whirlwind of controversy, stemming from their response to a conservative backlash over an association with trans influencer Dylan Mulvaney.

In a hilarious turn of events the multinational beer giant stands accused by the Human Rights Campaign (HRC), the country’s leading LGBTQ+ advocacy group, of yielding to this backlash, compromising its corporate commitment to LGBTQ+ rights in the process.

The HRC, as of May 9, has suspended Anheuser-Busch’s score on its Corporate Equality Index—a barometer of a company’s commitment to its LGBTQ+ workforce—pending the brewing company’s response.

The index assesses four criteria—protection from workplace discrimination, inclusive benefits, a culture of inclusivity within and outside the workplace, and responsible citizenship.

Those meeting these standards with a perfect score of 100 are awarded the “Best Places to Work for LGBTQ+ Equality” seal.

Anheuser-Busch, a past recipient of this honor with a score of 100, now ironically finds its status on the line.

If the company fails to provide a satisfactory response within 90 days, the HRC has indicated that its score could face a downgrade.

Although Anheuser-Busch has yet to comment on the HRC’s ultimatum, it has previously touted its employee resource groups (ERGs) as a beacon of support for LGBTQIA+ employees, describing these groups as “safe spaces” for those identifying with the LGBTQIA+ community and their allies.

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Yet, as Anheuser-Busch confronts scrutiny from the left, it simultaneously grapples with a powerful boycott from the right.

The backlash, a nation-wide Bud Light boycott, has spread across the United States, creating a dark cloud over the brand’s sales and reputation.

A recent Fox News map illustrates the distressing situation for Anheuser-Busch.

Their sales have plunged in every region, with beer drinkers across the country turning their backs on Bud Light.

The once steady stream of sales is now a sea of red, representing a staggering drop from the Rocky Mountains to Florida.

Even the traditionally liberal Northeast has seen a decline of 14 to 19%.

Data from Beer Business Daily echoes these troubling trends, with Anheuser-Busch volumes dropping over 12% in April alone, a downturn spearheaded by a jaw-dropping 21.4% slump in Bud Light sales.

Ironically, as Bud Light flounders, rival beer brands are basking in a sales surge.

Fueling Bud Light’s woes, Coors Banquet recently celebrated its 150th anniversary with a commercial that pointedly referenced the Bud Light boycott.

This clever marketing move quickly went viral, adding salt to Anheuser-Busch’s wounds.

Six weeks have passed since the initial fallout triggered by Bud Light’s association with trans influencer Dylan Mulvaney.

Anheuser-Busch CEO Michel Doukeris continues to express optimism in the face of adversity, but current data contradicts his hopeful stance.

With no signs of the boycott losing steam, Anheuser-Busch finds itself in a precarious position.

The ongoing Bud Light boycott serves as a stark testament to the power of the consumer and the influential sway they hold over market trends.

Get woke, go broke.

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