Propaganda media outlets went berserk after an attractive white woman modeled in American Eagle advertisements and called it “Nazi propaganda,” a reflection of a “fractured American culture,” a promotion for “eugenics,” and even flagged it as “racist.”

Media outlets are criticizing the prominent clothing brand for pushing “extremist” politics by advertising the attractive and famous Sydney Sweeney’s “great genes.” American Eagle uses the play on words to promote the company’s “great jean” clothing line while simultaneously using Sweeney’s natural beauty to merely communicate she is attractive.

Sweeney, the modern-day Marilyn Monroe, is known for her sexual roles in Euphoria and The White Lotus and for her controversial soap line that contains her bathwater, calling the audience “dirty little boys” in the advertisement.

American Eagle says they are “the No. 1 jeans brand for women overall” with a core customer base of Gen Z women ages 15-25. The company has a history working with other celebrities in Gen Z shows like Chase Stokes from Outer Banks and Lola Tung from The Summer I Turned Pretty. Sweeney is no different.

In one of the new American Eagle ads, Sweeney pays an ode to basic biology, saying, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color.”

According to an “expert” on Good Morning America, the campaign highlighting a beautiful woman’s biological genetics is comparable to “white supremacy” and “eugenics” during slavery.

“The pun – ‘good jeans’ – activates troubling historic associations for this country,” Professor Robin Landa said. “The American eugenics movement … weaponized the idea of good genes to justify white supremacism.” (Notably, it’s Democrats and the media who have a history of pushing technology like IVF, which was started by a member of a eugenics society, and literally allows adults to select “desired characteristics” for children created in a lab.)

An MSNBC opinion article says “scrutiny” over the campaign is justified and reflects “our own crumbling and fractured American culture that made [the campaign] possible in the first place.” The piece goes on to smear the ad for reflecting an “unbridled cultural shift toward whiteness, conservatism, and capitalist exploitation.”

The MSNBC article also claims the internet “condemn[s] the advertisement as noninclusive at best and as overtly promoting ‘white supremacy’ and ‘Nazi propaganda’ at worst.” “The internet” also tried to cancel Sweeney in 2023 for MAGA-inspired hats seen at her mom’s birthday party that said “Make Sixty Great Again.”

Although the company received backlash from comments saying they are “no longer shopping at AE,” they also received plenty of support for the marketing move that promotes actual “women” who are actually “pretty,” as one comment said.

The Washington Post’s Shane O’Neil said when he first heard “Sydney Sweeney has great jeans” he thought of the Department of Homeland Security posting a “racist painting” of American history that he says promoted “a gigantic blonde buxom woman chasing away Native people to make way for White settlers.”

“For the past five or six years, it seemed like fashion and pop culture were very interested in — even dedicated to — body positivity,” The Washington Post’s Rachel Tashjian said in the discussion article. “Now we’re being fed a lot of images of thinness, whiteness, and unapologetic wealth porn.”

The truth is, most Americans are unlikely to think this hard about an ad featuring a common pun and an attractive television star. When it comes to hearing the biological term “genes,” they probably don’t jump to discussing the “crumbling and fractured American culture” like the woke media and the chronically online do. There’s a reason people voted for restoring “biological truth,” recognizing “male” and “female,” and bringing health back in America. Meanwhile, corporate media outlets still refuse to acknowledge basic biology in their reporting. 

A more relevant discussion about the Sweeney advertisements might point out the fact that women are overly sexualized and porn is intertwined with American marketing. But that’s not a conversation media outlets seem particularly interested in having. Instead, they jumped right to accusing it of being “Nazi” and “racist.” Nonetheless, many people praise the American Eagle campaign for ending “woke” marketing strategies pushed by brands like Calvin Klein, which featured an ad showing a “pregnant man” for a Mother’s Day commercial in 2022.

At the time of publication, American Eagle trends across social media platforms, receiving more engagement and views than their recent marketing tactics on other platforms.

Despite its sensual undertones, the American Eagle campaign is refreshing — because it showcases a healthy woman promoting reality.