From July 26 to Aug. 4, 2025, South Korea’s Daecheon Beach transforms into a vibrant playground of music, mud, and cultural celebration as the Boryeong Mud Festival returns for its 28th year. Drawing millions of global visitors since 1998, the festival is famous for its mineral-rich mud—prized for its skincare benefits and affectionately called a “natural spa” by Mayor Kim Dong-il.

{ai:summary}<p>From July 26 to August 4, 2025, South Korea's Daecheon Beach will host the 28th Boryeong Mud Festival, attracting millions of visitors. The festival is renowned for its mineral-rich mud, celebrated for skincare benefits and referred to as a "natural spa" by Mayor Kim Dong-il. </p><p>The event features a mix of music and cultural activities, solidifying its status as a vibrant summer destination since its inception in 1998. #culture</p>

Paid Content: Boryeong Mud Festival 2025: M Countdown Ignites Korea’s Summer Icon, Soaked in Culture and Wellness

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