A struggling chain of Southern-style restaurants has found itself at the center of the American cultural and political world.

On Aug. 26, following intense discussion and controversy that even reached the Oval Office, Cracker Barrel reversed its decision to launch a simplified logo that omitted a character the casual dining operator calls Uncle Herschel.

The restaurant chain’s profits have fallen nearly 70 percent since 2022, raising doubts about its rebranding strategy.
{ai:summary}<p>Cracker Barrel reversed its plan to drop Uncle Herschel from its logo amid a culture-politics controversy that even reached the Oval Office.</p><p>The chain will keep Uncle Herschel in branding. #politics</p>

Cracker Barrel Reverses Logo Change After Backlash–What to Know

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