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The Economist
20 Mar 2025

Britain | Gut feelings
ZOE, a British personal-nutrition app, is growing fast
But does it actually work?
MOST PEOPLE mention the poo hammock. At this stage you would have already eaten (and digested) your blue cookie. The paper cradle is stretched across the toilet bowl, ready to catch. Then you will be ready to take out your scoop, before carefully placing your sample in the tube, all set to pop in the post.
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