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What on earth is what3words?

It sounds odd but it is changing how people find their way

Number 10 Downing Street is “indoor.myself.rather”. The front gate of Buckingham Palace is, unflashily, “rather. cars.bland”. The North Pole is glummer: “asking.mistreated.printmakers”. And the South Pole is the similarly hostile “mercilessly.accusation.nipper”.

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This article appeared in the Britain section of the print edition under the headline “What on earth is what3words?”

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