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Oct 15, 2025  |  
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NextImg:Ukraine’s most prestigious military units are run like businesses
Europe | The ads of war

Ukraine’s most prestigious military units are run like businesses

Marketing and human-resources departments are key

|KYIV|4 min read

TWO WOMEN are at the hairdresser. One complains to the other that she wants to go out to a restaurant to celebrate her husband’s birthday, but can’t because he’s worried that if he leaves the house he’ll be picked up by a conscription team. The second woman says that she and her husband are planning a trip to Italy. Amazement: “Seriously! Your husband got an exemption?” says the first. “No!” says the second. “He’s in the Azov.”

illustration of a modern castle-like building with the EU flag on a hill under a full moon, bats flying, and a carriage passing through a graveyard below

“Brussels” is the phantom menace Europe loves to blame

Why bashing the EU is likely to become ever more popular

Leader of the ANO movement, Andrej Babis holds a press conference at ANO headquarters after the polling stations of Czech elections closed in Prague, Czech Republic

The comeback of Andrej Babis

A populist oligarch returns to power


Ukrainian prisoners of war gather after a swap in Ukraine

Russia is torturing its Ukrainian captives

“Worse than the worst horror film” says the former mayor of Kherson


Macron seeks to buy time with a new prime minister

Chaos and confusion after Lecornu quits

France’s Fifth Republic is in unprecedented turmoil

Another government has collapsed and elections could bring in the hard right

Ukraine’s hellfire is intensifying the Kremlin’s fuel crisis

Almost half of Russia’s refineries have been hit by drones and missiles